What is a "Playbook"?
What we mean by "Playbook" is a customized set of documents that reflect market research into which federal agencies are buying what you sell, how they buy, from whom, and when and what they will buy again. That data is analyzed, discussed, synthesized and distilled into specific target opportunities, contract vehicles, teaming partners and most importantly, the decision matrix and actions to take to position your company to win those new contracts. Processes and checklists for qualifying and shaping upcoming opportunities ensure a disciplined, consistent approach to federal business development.
The Playbook also contains an analysis of your marketing communications, and recommendations on how to better articulate your value to these target audiences.
The final result is a data driven, customized, detailed 18 - 24 month plan for taking your business to the next level.
The Playbook represents Steps 1 - 2 of the D.A.V.I.E. Growth Framework.